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Artificial Intelligence Tools & Skillset

Some of the AI tools I've built and skills I've developed

Custom-Built AI Tools and Agents

Apps & Tools I've Built

— UTM link generator
— Content calendar
— Brand style guide builder
— Time vs. value prioritization matrix
— Personal development tracker
— Certification study guides
— and more

AI Platform Expertise

  • Claude AI — generative, agentic (using Claude Cowork & Code)

  • HubSpot Marketing Hub—predictive

  • ChatGPT—generative

  • Google Gemini—generative

  • Microsoft Copilot—generative

  • Perplexity —generative

  • Notion AI—generative, agentic

Screenshot of Jen Merkel's Risk Intelligence Ninja app

Risk Intelligence Ninja

Powered by Claude AI. Describe risks in plain language and the app assesses likelihood and impact, assigns priority and category, plus generates mitigation actions and an early warning signal.


Examples of How I Use Agentic, Predictive, and Generative AI

Project & Program Management

  • Meeting transcript → AI-structured summary → follow-up email synced to Asana

  • Project charters, timelines, and scope documents

  • Stakeholder communications: status updates, escalation emails, executive summaries

  • QBR deck & chart builds for C-suite

  • SOP outlines and process documentation

  • Risk management

Marketing Operations

  • Multi-source reporting synthesis (Salesforce and Marketo)

  • Campaign performance interpretation and predictive analytics

  • ROAS chart generation

  • Marketing email framework development and drafting

  • Campaign brief creation

  • Marketo workflow SOPs (email, webinar, content campaigns)

  • SLA drafting

Content Creation & Repurposing

  • Social media and blog copy

  • Content repurposing (e.g. case study → webinar outline and blog post)

  • Report-to-webinar content development

  • Marketing email campaigns

Research & Analysis

  • Data verification & statistics

  • Competitive analysis

  • Vendor evaluation

  • Market and industry research

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